Help Wanted!

Dear members & supporters of TK,

Hi all, it’s BK! I’m putting out a hail mary with this post because I need help. Not just anyone’s help - but the right person to help partner with me to bring TK to the next level.

This year, I’ll be steering the ship in an all new direction - and I’m looking for a co-pilot.

So who are they, you ask? I’m looking for someone who will weave the web of our authentic TK communication into the world. TK is so close to getting where she needs to be. I’ve spent the last years building out our pack and ship operations at TK Bishop, creating an outstanding customer service experience, facing tons of challenges and overcoming problems, directing the design direction of our Basewear creations, and (most importantly) establishing our membership program. Folks all over the country have thrown out all of their underlayers and replaced them with Basewear.

All of these accomplishments have made TK a diamond in the rough. TK is a business that is poised for success. The components are built, and the hard part of problem solving is finished. She’s like a 1988 Landcruiser that’s been completely rebuilt and ready to go on new adventures.

There’s only one problem - there’s no more gas in the tank.

I love TK and I’m so proud of all the components I’ve built - but I’m tired. Our world and economy hasn’t been the most habitable place for a business that is authentic, grassroots, small, and under-producing. Despite this I’ve persevered for eight years to create this dream, against the odds. In many cases I’ve sacrificed my own well being and stability to keep TK going. I’ve seen several likeminded small, women run operations give up - and I’ve refused to abandon ship.

I love TK, but I am exhausted.

So, back to the Landcruiser metaphor - I need a skilled driver with a huge canister of gas. Someone with the skills, passion, energy and belief in what TK can become to help take the drivers seat. They’ll have to come equipped with skills in sales, marketing, and an understanding of how to generate revenue… and buzz! Driving a business forward means seeing the overall vision - the eventual destination - while also being able to tackle the tasks at hand and navigate each turn that comes along the way. It’s not an easy, straightforward, or linear role to fill. Running a small business means wearing quite a few hats - and loving it - not just specializing in one task. It takes confidence, competence, cleverness, adaptability, and a LOT of grit.

I’m looking for someone whose timing aligns perfectly with this opportunity. It could be someone who is tired of working a 9-5 and has the stability and mental fortitude to break free from it. Or, someone who is just waiting for the right opportunity to express their fullest potential on something that allows them to express their directive capabilities. Someone with an inner creative fire that is just waiting for the right timing and environment to spark.

Of course, it should be someone who understands the vision of authentic TK and sees all the work that has been put in thus far. Someone who speaks authentic TK like their native language.

Until this person comes, TK is going into somewhat of a stasis.

You won’t see any ads, posts on instagram, or updates aside from communication to our Members regarding their pre-orders. Our membership program and pre-orders will continue as usual (yes, you can still become a member and make an appointment to shop at TK Bishop. I would highly recommend doing so if you want to continue to have access to Basewear!).

As much as I’ve tried this year - I can’t muster the energy to keep going at full throttle on my own. We have inventory which will be prioritized for TK Members, and TK Bishop local appointments. This is a strategy that will continue going forward - our Basewear will become less available to the public, and more exclusively available to members and in-person TK Bishop shoppers. More on that later.

When the right person comes I’m ready to help kickstart the motor and rev up our existing systems back into high gear. I know how to run our operations, customer experience, finances, and overall strategy. We just need the right copilot - or coparent - with a passion to relight the fire.

So, if that sounds like you - or someone you know. The quickest way to touch base is to email me directly at bridget@terakaia.com with an explanation of how this could be the right fit for you. From there, we can hop on a meeting and chat.

Much ❤️

BK