Why $115 for a Tera Kaia TOURA ReMade Sports Bra is Totally Worth It: The True Cost of Basewear

Ever wonder how a Tera Kaia TOURA ReMade sports bra, priced at $115, is actually a steal? Let’s chat about the true cost of activewear - and why Basewear pricing is more than just a number. In a world full of fast fashion, it's refreshing to find sustainable sports bras that are as transparent as they are comfy. At Tera Kaia, we're not just sewing hiking sports bras; we're crafting a movement—one that supports small businesses and empowers outdoor women to reclaim their gear choices. So, buckle up for an honest talk on quality vs price, and why supporting a women-led small business feels so good.

When it comes to crafting the perfect Tera Kaia TOURA ReMade sports bra, every component counts. The materials alone cost us $12 per bra. This includes high-quality fabric, elastic, straps, labels, and hang tags. Our commitment to transparency in pricing ensures you know exactly where your money goes. The construction process is equally meticulous, with each bra being sewn in-house by our talented designer, Jen. This hands-on approach ensures every piece meets our high standards, and it adds $48 to the cost. To keep expenses down, we involve our local community through a volunteer program, which exemplifies the community-driven ethos at the heart of Tera Kaia.

One of the unique aspects of Tera Kaia's approach to sustainable sports bras is our community involvement. Our volunteer program allows local Basewear lovers from Bishop to contribute to the production process. Volunteers assist with tasks like cutting and marking fabric, which streamlines our workflow and significantly boosts efficiency. This not only helps us manage time and costs but also deepens the bond within our community. By involving our customers in the creation of their gear, we foster a sense of ownership and pride. It’s not just about materials and labor; it’s about building a community that supports small businesses and sustainable practices. This collaborative spirit ensures that each Tera Kaia TOURA ReMade sports bra is not just a product, but a piece of our shared journey.

Our commitment to customer satisfaction goes beyond just making high-quality, sustainable sports bras. At Tera Kaia, we offer a Perfect Fit Guarantee to ensure you get the ideal size and fit with every purchase. Given that many customers need to exchange their items at least once, we cover all shipping costs for these exchanges! Our use of compostable packing and custom-printed card inserts tallies up to $7, and the anticipate cost of return shipping adds $4.45 to our overall pricing.

By choosing Tera Kaia, you’re doing more than buying a sports bra; you’re supporting a grassroots, women- and gender-non-conforming-run operation. Sure, our pricing might seem higher compared to fast fashion options, but it reflects the real cost of running a small business dedicated to sustainability and quality. Every dollar you spend helps cover essential expenses like design and development, prototyping, fit testing, and even the physical overhead for our warehouse in Bishop, CA. Unlike big corporations, we don’t have the luxury of mass production or vast marketing budgets. Instead, we rely on the support of a loyal community that believes in transparent pricing, ethical practices, and crafting the best dang sports bra you’ll ever wear. Supporting small businesses like ours ensures that innovative, sustainable, and high-quality products can thrive in a market dominated by fast fashion.

Fast fashion might seem like a bargain, but it comes with hidden costs that go beyond the price tag. The environmental impact is staggering—mass production leads to waste, pollution, and excessive use of natural resources. Moreover, the rapid turnover of trends encourages a throwaway culture, filling landfills with barely-worn items. But the damage isn't just environmental. Fast fashion often exploits labor in developing countries, where workers face poor conditions and low wages. This unethical practice undermines the quality of life for countless individuals. When you opt for sustainable sports bras like the Tera Kaia TOURA ReMade, you're making a conscious choice to reject these harmful practices - and get a one-of-a-kind piece in return! You’re investing in a product that’s built to last, supporting ethical labor, and contributing to a healthier planet. True cost of activewear isn’t just what you pay at checkout; it’s about the long-term impact on our world and its inhabitants.

Investing in sustainable sports bras like the Tera Kaia TOURA Remade offers value that extends far beyond the initial cost. For starters, these bras are designed to last, saving you money in the long run by reducing the need for frequent replacements. But the benefits go beyond durability. Sustainable sports bras are crafted with eco-friendly materials and ethical labor practices, ensuring that your purchase supports a healthier planet and fair working conditions. Moreover, the thoughtful design and rigorous testing promise unparalleled comfort and performance, making them ideal for diverse activities—from hiking to swimming to chilling at a brewery. Unlike fast fashion, where quality is often compromised for cost, sustainable options offer a perfect blend of functionality and ethics. By choosing a Tera Kaia sports bra, you’re not just buying a product; you’re making a conscious decision to support transparent pricing, environmental sustainability, and small businesses. This holistic approach to quality vs price truly redefines the value of activewear.

So what’s the true cost of Tera Kaia’s ReMade Basewear? We think it’s the moment you put on your new TOURA or MARA and say “This is the most comfortable thing I’ve ever worn” —and that is priceless.